{"id":5817,"date":"2009-11-10T19:00:33","date_gmt":"2009-11-11T00:00:33","guid":{"rendered":"http:\/\/www.mominthecity.com\/?p=5817"},"modified":"2023-05-11T07:23:32","modified_gmt":"2023-05-11T11:23:32","slug":"what-a-mommy-blogger-does-not-want","status":"publish","type":"post","link":"https:\/\/mominthecity.com\/what-a-mommy-blogger-does-not-want\/","title":{"rendered":"What a Mommy Blogger (Does Not) Want"},"content":{"rendered":"

Tomorrow, I will be speaking on a Blogger Panel at the Child\u2019s Play Communications Bloggers Brunch. I\u2019m honored, because some of my favorite bloggers (and people!) will be on this panel that will be moderated by Stephanie Azzarone, the president of Child\u2019s Play Communications. The bloggers are Liz Gumbinner<\/a>, Debbie Bookstaber<\/a>, Melissa Chapman, Jo-Lynne Shane, and Danielle Friedland.<\/p>\n

The theme of the panel is \u201cWhat Does a Mommy Blogger Want?\u201d which immediately makes me think of Christina Aguilera\u2019s \u201cWhat A Girl Wants\u2019 (but that is a whole other story). I\u2019m excited to see how the discussion turns out. I just want to say upfront that the vast majority (95 %+) of my relations with brands and marketers have been positive. Meanwhile, I wanted to share the top things that I wish the other 5% of marketers would do differently based on recent experiences and conversations \u2013 just in case we run out of time on the panel. <\/p>\n

Marketers, please take this in the spirit that it was written \u2013 to help, not to criticize.<\/strong> I know that you also have many frustrations with us bloggers. That\u2019s going to be touched on tomorrow also. Meanwhile\u2026 <\/p>\n

<\/p>

\u201cMarketers, Please Don\u2019t\u2026\u201d<\/strong><\/center>\n

1. Talk about how much you\u2019re spending on a paid marketing strategy if blogs are not a part of that strategy. <\/strong> It\u2019s not a selfish thing; because I\u2019m not even talking about my blog. I\u2019m talking about ANY blogs. Think about it. Basically you\u2019re saying, \u201cI\u2019m paying all of these other types of media to promote something that I want you and ALL of your fellow bloggers to promote for free.\u201d Does that sound fair? Rather, just tell me about the product that you would like for me to promote.<\/p>\n

2. Try to bribe a blogger.<\/strong> I have received emails where marketers have written, \u201cIf I send you \u201cx\u201d, will you write a post about \u201cx\u201d (or totally unrelated \u201cy\u201d)? I\u2019m sorry if I gave you the impression that I\u2019m for sale. I (and other legitimate bloggers!) am not. If your product\/service\/etc. is a fit, I\u2019ll write about it. If it\u2019s not, I won\u2019t. You can\u2019t buy me with a trinket\u2026just ask my husband. <\/p>\n

3. Expect that a blogger will write about your product\/service\/event\/etc. JUST because it is tied to a good cause.<\/strong> I\u2019m a softie for a charity tie-in. I am. BUT it still has to be a fit. Also, there are a GAZILLION good causes\u2026<\/p>\n

4. Get indignant regarding \u201cno\u201d. <\/strong> We bloggers shouldn\u2019t take \u201cno\u201d personally. Neither should you. At the end of the day, it\u2019s not personal. (At least it isn\u2019t to me.) I (and most bloggers that I know) want to provide content that is actually relevant to our core readers. So, don\u2019t send me angry emails like \u201cYou mean to tell me that moms aren\u2019t interested in rhinestone studded thingamajigs?!\u201d No. I\u2019m not saying that. I\u2019m sure that some moms are\u2026just not MY core readers.<\/p>\n

5. Pitch totally unrelated things in response to a specific request.<\/strong> I love HARO \u2013 Help a Reporter<\/a>. I think that it is a great information resource. The only challenge (which I know they try to control) is when marketers respond to specific requests with emails like, \u201cI know that this doesn\u2019t have ANYTHING to do with what you asked for BUT I don\u2019t care. I want to give you a FULL pitch of my totally unrelated \u2013 to the topic AND to your blog \u2013 item ANYWAY.\u201d (Granted, that\u2019s not an exact email, but that is the gist of several.)<\/p>\n

6. Pitch without reading the \u201cAbout\u201d page.<\/strong> You cannot \u201clove\u201d my blog and in the next sentence pitch me a product\/event\/information totally unrelated to my niche (moms of young kids). If I get another tween\/teen pitch\u2026 (Having said that, I know that there are a gazillion blogs out there, but if you\u2019re going to do blog outreach, please just take that one little extra reading step.)<\/p>\n

7. Feel obligated to flatter me to get me to read your pitch.<\/strong> I read all of my emails. I do. (I used to answer every single one of them until it started interfering with my family time.) You don\u2019t have to say you love and read my blog (and quote a passage from one of my most recent blog posts as proof). If you really do<\/strong> love it, great! If not, that\u2019s totally fine too. Like I wrote\u2026there are a gazillion blogs out there. Also, you don\u2019t have to say how \u201cinfluential\u201d I am. I know that\u2019s a big buzzword in the blogging industry, but it is highly overused (in my opinion anyway). If you insist on giving me a compliment (which I\u2019m totally fine with if you feel so inclined), try something like \u201cI appreciate your honesty\u201d or \u201cI see that you really strive to be a great mom\u201d or \u201cI know that you want to provide relevant information to your readers\u201d. That\u2019s the type of stuff that I eat up. Honestly though, if what you\u2019re pitching is a good fit, that\u2019s good enough for me.<\/p>\n

8. Fail to follow through on commitments.<\/strong> If you reach out to me and ask me to review something and I agree, please follow through. I\u2019m left brained so I write all of my commitments down\/schedule them out in advance. I understand that things change. That\u2019s fine. Just keep the lines of communication open and let me know. I don\u2019t have the time or inclination to run behind you to spotlight your<\/strong> client or brand. <\/p>\n

Now this second part is on behalf of my blogging sisters who have told me horror stories. (I have been fortunate to only do giveaways with great marketers so this hasn\u2019t happened to me in over 4 years. Knock on wood\u2026) If you ask bloggers to sponsor a giveaway, please fulfill your part of the agreement. It destroys trust between bloggers and their readers if giveaways that they host are not fulfilled. (On another note, practically speaking\u2026if the bloggers decide to \u201cput you on blast\u201d, it makes your client\/brand look bad to the bloggers\u2019 readers AND other bloggers.)<\/p>\n

9. Make an inordinately large amount of requests for one post.<\/strong> One picture or video and one (no follow) link is fine. Asking for several pictures, videos and several site links to be included in one post is too much \u2013 for me and for my readers. Along those lines, please don\u2019t send a lot of images (I\u2019ve received up to 24!) in an initial email simply because it clogs up computer space.<\/p>\n

10. Expect bloggers to consult your brand for free.<\/strong> Of course there are exceptions and (like most things) it depends on your relationship with the particular blogger. As a good rule of thumb though\u2026<\/p>\n

-If you want a blogger to tell you: what day\/what time\/where to hold an event AND whom you should invite, pay them.<\/p>\n

-If you want a blogger to write a post for you (on a for-profit site) at your request more than once, pay them.<\/p>\n

-If you want to \u201cpick a blogger\u2019s brain\u201d regarding how to best position\/ introduce your products to moms online or off, pay them.<\/p>\n

-If you want a blogger to speak on a panel at an event (that you\u2019re making a profit from), pay them. Another option is to give them a choice between an honorarium payment or a contribution to their favorite charity. <\/p>\n

-If someone is paying you specifically for the information\/service\/etc. that you are getting from a particular blogger, pay them. (For the record, I\u2019m not talking about reviews. There\u2019s nothing wrong with paid reviews if that\u2019s the way that you want to go. It\u2019s just not my cup of tea. )<\/p>\n

-In sum, if there is a question regarding whether or not you should pay a blogger, pay them. I\u2019m just joking on this last \u201crule\u201d. If you want to read the best quote that I have read on blogger compensation, read the last line of That Danielle\u2019s<\/em> comment on Mom 101\u2019s What are you worth as a blogger post. (Hint\u2026it has the phrase \u201cdrug dealer\u201d in it.) Did I mention that both Liz AND Danielle are going to be on the panel tomorrow? How lucky am I?!<\/p>\n

Ten things for over ten thousand (back and forth) marketing interactions this year\u2026that\u2019s not bad at all. Actually, I have to change my percentage (99.9 percent of the marketers that I have worked with this year, got it right \u2013 leaving only .1 percent that could use a little help.)<\/strong> So\u2026<\/p>\n

Marketers, are my \u201cPlease don\u2019t(s)\u201d unjust?<\/em><\/strong><\/p>\n

Bloggers, did I leave anything out?<\/p>\n

(That\u2019s alright my core NYC readers\u2026I\u2019m guessing that you can probably care less. Thanks for humoring me anyway.)<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

Tomorrow, I will be speaking on a Blogger Panel at the Child\u2019s Play Communications Bloggers Brunch. I\u2019m honored, because some of my favorite bloggers (and people!) will be on this panel that will be moderated by Stephanie Azzarone, the president … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":5818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nWhat a Mommy Blogger (Does Not) Want<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mominthecity.com\/what-a-mommy-blogger-does-not-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What a Mommy Blogger (Does Not) Want\" \/>\n<meta property=\"og:description\" content=\"Tomorrow, I will be speaking on a Blogger Panel at the Child\u2019s Play Communications Bloggers Brunch. 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