{"id":2274,"date":"2008-12-05T00:37:50","date_gmt":"2008-12-05T05:37:50","guid":{"rendered":"http:\/\/www.mominthecity.com\/?p=2274"},"modified":"2021-07-08T17:30:42","modified_gmt":"2021-07-08T21:30:42","slug":"mother-knows-best-meet-the-mommy-media","status":"publish","type":"post","link":"https:\/\/mominthecity.com\/mother-knows-best-meet-the-mommy-media\/","title":{"rendered":"Mother Knows Best: Meet the Mommy Media"},"content":{"rendered":"

I do several types of parenting writing \u2013 for newspapers, for websites and (of course) here on the Mom in the City blog. As I have focused more on blogging consistently this year, the response has amazed me. As a result, I\u2019ve met (or e-met) so many great moms, mom bloggers, marketers, etc. I\u2019ve also been able to share what I\u2019ve learned\/am learning at various events, panels and such. On Wednesday night, I was honored to be on the NYC Public Relations Society of America (PRSA) \u201cMother Knows Best: Meet the Mommy Media\u201d panel with the following (amazing!) mom bloggers:<\/p>\n

-Sarah Caron: Voice of Mom (It turns out that Sarah went to Barnard, my alma mater\u2019s sister school. Neither of us works in the field of our liberal arts majors\u2026)<\/p>\n

-Stacy DeBroff: Mom Central<\/a> (She is a walking encyclopedia of all things mom media. I took notes!)<\/p>\n

-Nicole Feliciano: Mom Trends (She was very warm and welcoming. I need to check out her contributions to Babble.com<\/a>.)<\/p>\n

-Victoria Pericon: Savvy Mommy<\/a> (I have run into her at various blogger events. She is so sweet and positive. Her \u201cTop 12 Ways to Annoy This Mommy Blogger\u201d post made me laugh. It\u2019s so true!)<\/p>\n

(Also, a special thanks to Erica Saviano Tsioutas for pulling everything together and Heidi Hovland, our moderator.)<\/p>\n

Basically, the panel was geared towards helping PR professionals figure out how to work best with mom bloggers. The conversation was especially timely due to the whole \u201cMotrin Mom\u201d incident which was one of the items that we addressed. (In case you don\u2019t know what I\u2019m talking about \u2013 you can read this USA Today article<\/a> on the topic. I\u2019m not going to rehash what happened, because it has been written about so much already \u2013 on blogs and in \u201ctraditional\u201d media. Frankly, I\u2019m sick of reading about it.) Basically, all of the panelists thought that this could have been avoided if Motrin had sought input from the very women that they were trying to target (baby-wearing moms) before putting the ad out. My \u201ctwo cents\u201d: I have \u201cworn\u201d both of my kids \u2013 mainly because I hate using strollers on the subway. Yes, it hurts sometimes \u2013 Sean is<\/strong> 26 pounds. However, I would not think to take a Motrin for my occasional back pain because like many other baby-wearing moms, I breastfeed. As such, I don\u2019t like to put a lot of medicines\/drugs in my system. Now perhaps<\/strong> if Motrin would have pointed out the safety of taking their product while breastfeeding (if it is safe \u2013 I don\u2019t know. I don\u2019t use Motrin), the pitch would have been a bit more interesting\u2026 <\/p>\n

Moving on \u2026 the question and answer part was my favorite. It\u2019s so encouraging to see how many pr people want to get it right. (The room was full!) The majority of questions seemed to be about pitching items\/ experiences for review. I thought that the panelists gave some great responses. What I noticed most of all is that you can\u2019t put bloggers in a \u201cbox\u201d. Even on our panel of five moms, we had different views on things that we were interested in reviewing. For instance one of the moms mentioned how excited she was to get a package that included some dirty tiles and a cleaning agent because its interactive nature caught her attention. (Meanwhile, I\u2019m thinking, \u201cNo one should ever send me any dirty tiles. I have a hard enough time keeping the tiles in my own <\/strong>bathroom clean!\u201d) In any event, it was also great to be able to put some faces to names of pr people whom I have only had e-conversations with in the past.<\/p>\n

Personally, I always like to take away a couple of \u201cto do\u201d items for myself whenever I\u2019m a part of a conference\/ panel\/ etc. On my list from this outing:<\/p>\n

1. Get listed in Cision, the media relations database.
\n2. Read the book Groundswell<\/em>.
\nAnd
\n3. Write up a clear \u201cReview\u201d and \u201cGiveaway\u201d policy for Mom in the City and have it posted by 1\/1\/09.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

I do several types of parenting writing \u2013 for newspapers, for websites and (of course) here on the Mom in the City blog. As I have focused more on blogging consistently this year, the response has amazed me. 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